The Ultimate B2B Product Launch Guide for Startups

So you’ve developed a B2B product that might change or even revolutionize the world or a particular sector. You’ve had your beta testing and the response was great, it’s time to go out to the world. Read more

Introducing Scoop – Conversation Intelligence for Sales Conversion Optimisation

Markets are conversations. This line from the book The Cluetrain Manifesto beautifully explains the concept of Markets as well as the power of Conversations. Read more

Conversation Analytics

What is Conversation Analytics?

Bottom of the Sales funnel is the moment of truth. Conversations between sales rep and customer are a storehouse of wealth of information.

These conversations contain clues to unravel the mystery of why deals are won or lost. The key to unlock this potential is Conversation Analytics.

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