Why do companies need Conversation Intelligence?
Prior to Conversation Intelligence, Sales Leaders could never uncover the hidden facts behind a deal’s win or loss. Sales reps rely heavily on CRMs to track funnel and pipeline. The data fed in the CRM is based on customer conversations.
However, these conversations were always a mystery. With call recording the only method to go through conversations again, Sales Leaders had to go through a tedious process to understand what’s really going on in the conversations.
The only possible methods to truly understand how your reps are performing, understand customer demand patterns, identify what’s not working for you was only through Sampling. There was a lot of opinionated views about the customer requirement.But this isn’t a world of opinions, it’s a world of DATA!
Conversation Intelligence for Sales
The recent advancements in Machine Learning and Natural Language Processing has made it possible for Conversation Intelligence platforms to extract insights from Inside Sales conversations.
Sales Managers can now use these insights to close more deals & improve the quality of the conversations. Business Leaders don’t need to make changes to their product based on opinions, they can actually leverage Sales conversations to understand what’s being demanded the most in the market. Catering what the market demands means Revenue.
With Conversation Intelligence, Business Leaders can now track every single thing that was discussed on a call, including action items, competitor mentions, pricing, business specific keywords etc.
Today CI can be used to get recommendations for sales processes like a call the rep can learn from, a meeting that a manager needs to listen to or join, or a winning behavior that can be used in coaching.
Who can use Conversation Intelligence and how?
Track business metrics and analyze market trends to identify factors impacting conversions.